Magenta Technology for Digital Businesses

<BODY text="#000066" link="blue" vlink="purple" alink="red" background="index9.gif"> <A NAME="pgtop"></A> <A HREF="indexc.htm"><Img Src="flconts.gif" ALT="Table of Contents" WIDTH=24 HEIGHT=24></A> <A HREF="index8.htm"><Img Src="fllarrow.gif" ALT="Previous" WIDTH=24 HEIGHT=24></A> <A HREF="index10.htm"><Img Src="flrarrow.gif" ALT="Next" WIDTH=24 HEIGHT=24></A> <BR> <TABLE BORDER=0 CELLPADDING=0 CELLSPACING=0 WIDTH="100%"><TR> <TD> <TABLE BORDER=0 CELLPADDING=0 CELLSPACING=0 WIDTH="100%"> <TR><TD COLSPAN=0 HEIGHT=12><br></TD></TR> <TR> <TD WIDTH=25 HEIGHT=50><br></td> <TD WIDTH=378 HEIGHT=50 align="left" valign="middle" > <B><FONT face="Times New Roman"><FONT color="#FFFF00"><FONT size="+2">Magenta<BR> </B></FONT></FONT></FONT><B><FONT face="Times New Roman"><FONT color="#FFFF00"><FONT size="+0">Technology for Digital Businesses</B></FONT></FONT></FONT></TD> <TD COLSPAN=0><SPACER type="horizontal" size=150><br></TD> </TR> </TABLE> </TD> </TR> <TR> <TD> <TABLE BORDER=0 CELLPADDING=0 CELLSPACING=0 WIDTH="100%"> <TR><TD COLSPAN=0 HEIGHT=28><br></TD></TR> <TR> <TD WIDTH=23 HEIGHT=226><br></td> <TD WIDTH=406 HEIGHT=226 align="left" valign="top" > <LI><FONT face="Arial"><FONT color="#FF66FF"><FONT size="-2">Magenta:</FONT></FONT></FONT><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-2"> </FONT></FONT></FONT><FONT face="Arial"><FONT color="#FFFF00"><FONT size="-2">set of building blocks atop nonrestrictive infrastructure</FONT></FONT></FONT><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="+0"><BR> </FONT></FONT></FONT><UL><LI><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-2">No attempt to define global market structure</FONT></FONT></FONT><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-1"><BR> </FONT></FONT></FONT></UL><LI><FONT face="Arial"><FONT color="#FFFF00"><FONT size="-2">Enables emergent, self-organizing, overlapping markets</FONT></FONT></FONT><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="+0"><BR> </FONT></FONT></FONT><UL><LI><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-2">Reflects the nature of the real economy<BR> <LI>Digital businesses (agents) are independent and autonomous<BR> </FONT></FONT></FONT><LI><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-1"><BR> </FONT></FONT></FONT><UL><LI><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-3">define their own roles<BR> <LI>pursue their own goals in their own ways<BR> <LI>control their interactions with other agents<BR> <LI>only need to know their own specialties<BR> <LI>automatically discover suitable business partners<BR> </FONT></FONT></FONT></UL><LI><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-2">Interoperability achieved via common interaction protocols, etc.</FONT></FONT></FONT><FONT face="Arial"><FONT color="#FFFFFF"><FONT size="-1"><BR> </FONT></FONT></FONT></UL><LI><FONT face="Arial"><FONT color="#FFFF00"><FONT size="-2">Enables seamless introduction of new players, goods, and services into a global agent-based economy</FONT></FONT></FONT></TD> <TD COLSPAN=0><SPACER type="horizontal" size=124><br></TD> </TR> </TABLE> </TD> </TR> <TR><TD COLSPAN=0 HEIGHT=26><br></TD></TR> </TABLE> <HR ALIGN="left" size=5 WIDTH="65%"> <A NAME="pgbot"></A> <BR> <FONT SIZE="-2">Published by <A HREF="http://www.lotus.com">Lotus</A>® <A HREF="http://www.lotus.com/freelance">Freelance Graphics</A>®</FONT> </BODY>